The semiotic square
As the semiotician's most valuable tool, the semiotic square has managed to establish itself in communication agencies. But what is a...
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SEMIOTICS
Analyzing language by Elodie Laye Mielczareck
DISCOVERING SEMIOTICS
Elodie Laye Mielczareck semiotician, specialized in semantics and body language, author and speaker.
Semiotics is an exciting academic discipline. It deciphers the signs of our daily life. In a political speech, on an advertisement, or even through our gestures, our words and behaviors, the signs mark a certain relationship with the world. What meaning do these speeches represent? What Mythologies are they revealing ? What are the underlying values? Here are the questions that the semiotician (or semiologist) is happy to answer. This expert takes a particular look at the coherence of communication (versus bullshit) and its relevance (versus misinterpretation / misunderstanding). Semiotics is a unique methodology (rigorous, specific, objectifying) to understand verbal, graphic, symbolic and behavioral identities. Finally, semiotics is not like philosophy: it only operates from "corpus" (concrete materials to be analyzed). Semiotics is not psychology: it is less interested in intentions than in the signs produced. And there is my conviction : the disenchantment of the world are those absurd oxymorons, zombie words, wooden language, Bullshit or words like "toolbox", the only ones good for persuading or manipulating crowds. But another look at words, symbols and language is possible!
Discutez avec Rollanda pour tout connaître de la sémiologie et décrypter notre monde...
en cliquant sur son visage
Prestations (pdf)
Vous trouverez ici les principales prestations dispensées par Elodie Mielczareck (outre les prestations ad hoc) :
Conférence / Formation
Repérer et agir sur les comportements :
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transmission des acquis sur le non-verbal et le comportemental (fonctionnement du cerveau et personnalité) afin de déceler rapidement les intentions, format conférence ou atelier ;
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mode team-building immersif pour faire émerger les comportements aidants (malgré les saboteurs)
Profiling
Diagnostiquer et orienter à partir d'un corpus écrit ou visuel :
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construire le positionnement du CEO / PDG (relations publiques, prise de parole en public, communication de crise)
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faire émerger un type de profil (en cyber-sécurité ou recrutement)
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comprendre les insights conso et personae
Brand strategy
Créer un nouveau positionnement de marque et / ou entreprise à travers :
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la rédaction du storytelling et de la Raison d'être
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la plateforme de marque (archétypes, identité verbale)
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l'émergence du mythe fondateur et ses symboles
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dans un langage accessible anti bullshit
PROFESSIONAL CAREER
Elodie Laye Mielczareck is a semiotician, specialized in semantics and body language. She also advises business leaders and supports certain international communications and public relations agencies, particularly on the question of the Purpose. Very regularly contacted by the mainstream media, Elodie Laye Mielczareck deciphers underlying societal trends, as well as the behavioral dynamics of our political representatives and other celebrities. She is also a speaker and author, publishes articles (notably in the scientific journal The Conversation), and speaks at the University of Paris Sorbonne (now called Paris Cité).
Main publications
Expertise. Power. Passion.
Discover my books (French publication)
A long story short...
Recently, someone asked me this question : When I was little, was I “pre-destined” for this activity?
How did my appetite for signs, their observation and their analysis manifest itself ? When I was kid, something intrigued me a lot, as much as it made me uncomfortable: the gap between SAYING and DOING. Seeing and hearing adults doing differently, or even the opposite... It was quite “crazy” for me. I evolved, for more than 30 years, in a military environment... The relationship with order and words is perhaps not the same as in "civilian" life... This phenomenon fascinated me . Today he disgusts me a little. I believe that human beings are paradoxical by nature. In any case, it is all these aspects of language (the unsaid, the implicit, even the unthought), that I wanted to develop in my works. In friendly, personal, professional relationships, in situations of negotiation, or lying, or even seduction, what are the signs that tell us, unconsciously, about ourselves? This is the question that bothers me.
CUSTOMER TESTIMONIALS
Denis Gancel, CEO agency W (Havas Group)
"In a world saturated with signs and visual stimuli, in which the risks of misunderstanding are significant, the semiological analysis carried out by Elodie is an essential watchdog. It ensures that intention and perception are well aligned"
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